“ Sure, this avalanche of trends, insights and new business ideas may cause information overload, but there is definitely an exciting innovation overload, too. The only thing that separates YOU— passionate CEO, marketer, entrepreneur—from being in the know is the time devoted to absorbing these sources, if not adding to them yourself. The world truly is your oyster. And yet, when we ask professionals if and how they spot trends and, more importantly, how they apply those trends to their own brands, we’re told they’re still having a hard time getting a handle on the basics. „
Quote posted at 14:00